Chintan Zalani

Intelligent content marketing: How to critically think and avoid cognitive biases?

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Each of the big four tech companies sports an insane amount of market cap. It’s because they have an incredible amount of consumer attention. The interaction between these technological products and the users has led to a spike in interest in consumer psychology. Indeed, if you have designed online marketing campaigns, you might have extensively …

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How to fail at long-form content creation: Top 4 stupid ways

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It’s no longer a mystery. Long-form content works like crazy. It flatters influencers, ranks higher in search engines and gets more shares. If you’re beginning blogging, the old strategy of publishing multiple 500-word blog posts every week won’t work. You need to dedicate time to research and write comprehensive content that answers all your audience …

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How to easily write compelling long-form content that flatters Google?

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“No one reads online, these days.” Yet, writing LONG articles is one of the best ways to start a blog. As I mentioned in my content marketing statistics article, bloggers that publish long-form content are likely to get “strong results.” Before we address the mismatch, let us start with the basics. What is long-form content? It’s …

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